Wednesday, 26 July 2017

Car Sales South Africa: 2011


South Africa is a strange car market to analyse. Brands under AMH including Hyundai, Kia, Daihatsu simply refuse to release any sales data by brand. A few other brands do likewise and now in December Mercedes has decided to stop reporting sales through the main body to release sales, Naamsa. This is while it deals with an investigation into anti-competitive practices by various European truck manufacturers. What has that got to do with Mercedes car sales in South Africa? There is more to this than what they are saying.

Why doesn't a government agency get all the registration data together and release it whether the likes of AMH, with its laager mentality, want it or not? It's an important market and should be more open. So with what I can get:

1 VW 75,500 19.1%
2 Toyota 52,400 13.2%
3 GM 34,100 8.6%
4 Ford 26,700 6.7%
5 Mercedes 24,300 6.1%
6 BMW 23,600 5.9%
7 Nissan 17,100 4.3%
8 Audi 14,500 3.7%
9 Renault 10,400 2.6%
10 Honda 7,800 2.0%
11 Chrysler 7,100 1.8%
12 Suzuki 5,500 1.4%
13 Land Rover 5,150 1.3%
14 Mazda 4,800 1.2%
15 Volvo 3,250 0.8%
16 Peugeot 2,800 0.7%
17 Fiat 2,650 0.7%
18 MINI 2,500 0.6%
19 Citroen 1,950 0.5%
20 Tata 1,920 0.5%
21 Mitsubishi 1,750 0.4%
22 Subaru 1,250 0.3%
23 Lexus 1,175 0.3%
24 Porsche 1,150 0.3%
25 Alfa Romeo 820 0.2%
26 Jaguar 520 0.1%
27 Mahindra 450 0.1%
28 Chana 350 0.1%
29 smart 130 0.0%
30 Maserati 70 0.0%
AMH 64,750 16.3%
Total 396,300

Some Winners: VW(+35.6%), GM (+31.1%), Ford (+48.2%), Nissan (39.2%), Chrysler (+38.8%) and MINI (+40.7%). Some Losers: Honda (-6.1%), Mazda (-33.7%), Tata (-35%) and Mitsubishi (-27.7%).
My take: Car sales were strong in the republic for 2011. It's a pity only Naamsa make an effort to let us know about it.
Source: Naamsa

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