Wednesday, 26 July 2017

Car/LCV Sales Brazil: 2011

Fiat has been the best performing brand for many years here. To sell in any numbers in Brazil, you have to manufacture in the country, and the government seems to be heading even more down that route. This ensures the market will be dominated by the big car makers in the country. The top three brands took over 60% of the market!
Getting accurate data can be a challenge too. It varies from place to place, sometimes marginally, other times drastically. Even when it involves a brand that has a limited volume and few models, it still happens. So this is what I can glean:

1 Fiat 754,000 -1%
2 VW 698,000 0%
3 GM 632,000 -4%
4 Ford 314,000 -7%
5 Renault 194,000 21%
6 Hyundai 115,000 8%
7 Toyota 99,000 0%
8 Honda 93,000 -27%
9 Citroen 90,000 7%
10 Peugeot 86,000 -5%
11 Kia 77,000 42%
12 Nissan 67,000 88%
13 Mitsubishi 55,500 24%
14 JAC 24,000 n/a
15 Chery 22,000 210%
16 Hafei 17,000 105%
17 Mercedes 16,000 20%
18 BMW 12,000 42%
19 Land Rover 8,000 57%
20 Suzuki 7,400 61%
21 Audi 5,500 67%
22 Chrysler 5,400 22%
23 Volvo 5,200 139%
24 Ssangyong 5,000 27%
25 Iveco 4,975 47%
26 MINI 2,900 79%
27 Lifan 2,800 300%
28 Chana 2,800 225%
29 Subaru 2,300 -12%
30 Porsche 1,300 29%
Others 6,000
Total 3,400,000
2.9% increase.

About 130,000 of Renault sales are actually Dacia models I believe. Chinese makes are making inroads as they are in many developing countries. The future of brands that do not make vehicles in Brazil doesn't look very optimistic.

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