Friday, 14 July 2017

Ford NZ By Model: 2001-12


The very popular Falcon

Ford has always been a popular marque in NZ. Back in the days of the Escorts and Cortinas, it was the best selling brand. Unfortunately I don't have data for those days, but do for the 21st Century. So how has Ford NZ been doing over this period?

Below you can see models listed and the green column is the best selling model. The big Falcon has been the mainstay of the brand for the 2001-12 time frame. The medium sized Mondeo too has been popular, number two on the list. The Laser was a rebadged Mazda 323, which has been superseded by the Focus, the top model in 2012. Then I have listed three medium SUVs together, now just the Territory model being sold. Finally the small Ka from Europe has been replaced by the Fiesta over the years listed.

The 'Shr' column is the market share Ford achieved for passenger cars in NZ. This excludes pick up trucks, classed as commercial vehicles - Ford does quite well in this sector. In fact, the brand has always been number two in the country for this period of time if commercial sales are added. The 'Pos' column represents the position Ford took for passenger cars in the total market.

YrFalconMondeoLaser/Esc/ExplKa/OtherTotalShrPos



FocusTerrFiesta



014,3502,6001,3001,150375759,85017.02
024,5003,0008251,250225509,85015.43
036,5252,2501,4509251007011,32016.12
045,6002,3001,1252,02555010011,70015.72
054,5752,0751,3502,87580010011,77515.12
064,2001,7252,0002,37557510010,97514.32
073,2001,2252,2751,9007501009,45012.22
082,9751,7752,0251,025575758,45011.52
092,2501,4501,275550700256,25011.52
102,4001,2251,3258001,025256,80010.92
111,4251,1751,0251,0501,150505,8759.24
121,1751,6252,1501,3751,0502757,65010.03
Avg3,6001,8751,5001,450650909,150

A big change has been the move recently to smaller cars in NZ. Fuel prices and the improvements made in comfort and engine power of these more compact offerings has minimised the benefits of big cars. The jump in the 'Other' column in '12 is due to the Kuga model finally being released, which was virtually the full 275 sales.

Data: LTSA NZ, without whom we would be in the dark about sales by model. Therefore a big thank you to them for making this list possible. 

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