Friday, 14 July 2017

Kia Worldwide Production By Nation : 2012


10th in the world is Kia for car/LCV production. It makes 58% of its product in Korea, but that fell from 62% in 2001 and 95% in 2005. Still, it has few plants around the world considering its size. It increased its world share to 3.4%, with 7% growth in 2012. USA production was up 31%, Slovakia 16% and China 13%, but Korea was static.

It seems that bigger brother Hyundai is trying to go more upmarket while Kia is remaining at the value end. I presume the brand will continue to grow at a steady rate, without becoming a really big marque. It will also have to face pressure from low cost offerings such as Renault/Dacia and Nissan/Datsun in emerging markets.

Ultimately, the direction for Kia is still a bit up in the air, with the new supremo of Hyundai/Kia yet to really define what will happen. He will need time to sort it all out. I think it will be a challenge to get a clear difference with both brands. For now their ranges are certainly too similar.


1112
2011Shr2012Shr

11Korea1,557,23361.9%1,558,35557.8%

22China432,51617.2%487,58018.1%

33USA273,75110.9%358,52013.3%

44Slovakia252,25210.0%292,05010.8%



Total Kia2,515,7523.3%2,696,5053.4%

Kia Cerato - Looking Sporty

Data source: OICA

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