Wednesday, 26 July 2017

L Rover - 25 Years In the USA: 1987-00 (Part 1)

This is the first of three installments, tracking LR sales in the USA.
Despite the fact that Land Rovers have been around since 1948 and Range Rovers from 1970, LR only made it to the States in 1987. Initially sales were only the Range Rover, the Defender arriving in 1993 and the Discovery model in 1994. Below are sales for those years by model:


Year R Rover Defend
1987 2,600 -
1988 3,400 -
1989 4,800 -
1990 4,600 -
1991 3,300 -
1992 3,900 -
1993 4,600 300



Year Total Disco R Rov Defend
1994 12,000 6,500 4,050 1,450
1995 19,800 11,600 6,650 1,550
1996 23,200 15,500 7,100 600
1997 23,800 14,700 6,600 2,500
1998 21,400 14,200 7,100 100
1999 29,400 21,900 7,500 -
2000 27,100 20,800 6,300 -

The Defender only lasted until 1998, when new safety rules forced it out of the US market. As for the Discovery, it became the largest seeing model from introduction for the remainder of the sales period above.

For other similar articles, simply click on the dates: 
2001-2012 Summary & 2001-2015 (update).

Pic: Range Rover - http://ucapusa.com
Discovery - www.automobilemag.com

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