Wednesday, 26 July 2017

L Rover - 25 Years In The USA: 2001-12 (Part 2)

This is Part 2 of a three part series covering LR USA.

After the demise of the Defender in the US, the brand soldiered on with just two models until 2001, when the Freelander debuted. It was never that popular in the US, and the name was changed to the LR2 in 2007.


The Discovery became the LR3 in 2004 and in 2009 the LR4.


Year Total Discovery R Rover Freelander
2001 27,200 20,100 5,800 1,300
2002 41,000 17,400 8,600 15,000
2003 39,000 17,400 12,100 9,500
2004 35,500 16,500 13,600 5,400


In 2005, the RR Sport joined the range it was an instant success. It quickly became the best selling model of the range and has stayed so since.

Year Total RR Sp R Rover Disco Freel Evoq
2005 46,200 10,500 13,400 20,200 2,100 -
2006 47,800 18,800 12,000 16,900 100 -
2007 49,500 17,000 12,300 11,000 9,200 -
2008 29,200 11,700 8,100 3,900 5,500 -
2009 26,300 11,400 7,300 3,200 4,400 -
2010 31,900 12,400 8,700 7,100 3,700 -
2011 38,100 15,300 9,800 8,000 2,800 2,200


You can see the effect of the enonomic downturn in 2008. LR maintained market share and has increased it since.
In the short time the Evoque was sold during 2011 in the US, it already made a mark on the chart. In 2012, for the first two months below, the Evoque was already second among the models.

YearTotalRR SpEvoqR RovDiscoFreel
20126,4502,2001,4001,2001,150500

For other similar articles, simply click on the dates: 
1987-2000Summary & 2001-2015 (update).


Pics: Wikipedia

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