Friday, 14 July 2017

Porsche On The Up


Porsche was a company on its knees a few years ago. Relying on sports cars only, that was too narrow a product range to sustain it through good times and bad. Along came the ugly  (to me) Cayenne, which has been a very profitable and successful addition to the brand. Then the better looking (maybe) Panamera four door car that has also sold quite well but not as big a hit. SUVs are the place to be, not limousines.

Below are sales and production figures for Porsche. The 2011 data is for a calender year while 2012 is a fiscal one, meaning there may be overlap in figures but the upward trend is still noticeable. I also observed how production numbers exceed sales. This could be due to that overlap and also increased stock holding. 


20122011+/-
Sales (units)143,096116,97822.3%
Cayenne77,82259,87330.0%
Panamera27,33128,218-3.1%
91126,20317,60748.8%
Boxster/Cayman11,74011,2804.1%




Production (units)151,999127,79318.9%
Cayenne83,20862,00434.2%
91128,41921,74830.7%
Panamera27,05631,834-15.0%
Boxster/Cayman13,31612,2079.1%

Whatever one things of Porsche's move into areas beyond sports cars, it was a financial necessity. Now under the VW umbrella, it will lose some of its small car company decision making freedoms as it has to work within a larger, more conservative structure.

No comments:

Post a Comment

Labels

Tags

Indian Off-Roading

Car Magnetic SunShades Cheapest Rate Online