Tuesday, 11 July 2017

Singapore Car Sales By Brand : 2013


The Mercedes E-Class (pic not taken in Singapore by the way)

The government of Singapore wishes to minimise congestion, which makes sense. It does it through a system of potential car buyers bidding for a certificate of entitlement, which you need to buy a car. The number of COEs is controlled, limiting new cars. How it fails is that it puts the price of basic cars too high, whereas the COE represents a smaller percentage of a more expensive car. The effect is seen below, where premium marques take centre stage. Jaguar outsells Hyundai, Porsche trumps Peugeot, and Bentley heads off Renault.

With a 19.5% decrease in unit sales, most brands went backwards, only those shaded green beat the odds. The blue colour representing market share gain with less sales is common with many of the top selling makes.

All in all, a very unusual situation. It makes sense to limit car sales, but perhaps a system that doesn't favour prestige marques so much. Still, they do have good public transport, so getting around is not a problem.


111213
SalesShare+/-

221Mercedes3,87117.2%-10%

112BMW3,73116.6%-26%

333Toyota3,45915.4%-19%

444VW2,87412.8%-19%

555Audi1,7978.0%7%

976Volvo9384.2%-12%

18187Mazda6352.8%82%

1088Nissan6242.8%-9%

14149Jaguar4852.2%26%

6610Hyundai4602.0%-60%

81111Honda4231.9%-18%

211512Land Rover3651.6%-5%

121213Porsche3631.6%-28%

131014Peugeot2951.3%-47%

7915Kia2681.2%-55%

111316Chevrolet2561.1%-41%

201717Ford2080.9%-41%

222118Subaru2010.9%49%

151919MINI1840.8%-35%

161620Citroen1720.8%-52%

302421Bentley125
34%

192222Renault121
6%

292323Opel120
21%

172024Suzuki85
-41%

252625Ferrari69
-14%

363226Rolls Royce58
18%

262527Maserati56
-33%

422728Infiniti34
-53%

333429Chrysler31
-18%

232930Mitsubishi29
-52%

-3631Mclaren25
-24%

313032Lamborghini23
-59%

383833Aston Martin18
-18%

323234Alfa Romeo17
-65%

243735Fiat12
-50%




Others40




Total22,472-19%

Sales data: Thanks to LTA Singapore.
Unless Sir would prefer to go upmarket somewhat

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