Tuesday, 25 July 2017

Sweden 1952 / 2012 Comparison


Back in 1952, any car market would be very different to now, and so it is with Sweden. Japanese brands were not around, but many European and US makes no longer exist either. When you look at the list below, you will see some marques you don't even know what they are.

BMC-Nuffield was mainly Austin and Morris, Leyland-Std represents the Standard and Triumph brands. Rootes was largely Hillman and Humber sales. US car company Kaiser included low cost brand Henry, and German car maker Borgward owned Goliath, which includes it's sales as well. EMW at the bottom of the list were basically BMWs made in the Soviet sector of Germany and BMW had no control over that. Some interesting data for those who like a bit of history.

Below are sales for the whole of 1952 and for nine months of 2012. The early 1950s was a less affluent time  and car sales numbers reflected that. 1952 was a poor year in particular as it happens, as sales were a little better before and grew strongly afterward.


1952



2012

1 Ford 7,169 13.9%
1 Volvo 37,096 18.2%
2 Volvo 7,132 13.8%
2 VW 31,711 15.6%
3 VW 5,964 11.5%
3 Audi 12,957 6.4%
4 Opel/Vauxhall 5,020 9.7%
4 Kia 11,845 5.8%
5 BMC-Nuffield 4,864 9.4%
5 Toyota 11,686 5.7%
6 Fiat 2,581 5.0%
6 BMW 11,552 5.7%
7 Saab 1,975 3.8%
7 Ford 10,196 5.0%
8 Leyland-Std 1,840 3.6%
8 Skoda 8,728 4.3%
9 Renault 1,693 3.3%
9 Hyundai 8,389 4.1%
10 Mercedes 1,660 3.2%
10 Mercedes 8,293 4.1%
11 GM US 1,550 3.0%
11 Peugeot 7,943 3.9%
12 Citroen 1,397 2.7%
12 Renault 7,112 3.5%
13 Borgward 1,068 1.5%
13 Nissan 4,796 2.4%
14 Peugeot 1,038 2.0%
14 Opel 4,421 2.2%
15 Rootes 997 1.9%
15 Citroen 3,942 1.9%
16 Chrysler 702 1.4%
16 Fiat 3,317 1.6%
17 Kaiser-Henry 612 0.2%
17 Subaru 3,252 1.6%
18 Moskvitch 611 1.2%
18 Mitsubishi 2,669 1.3%
19 Skoda 527 1.0%
19 Suzuki 2,058 1.0%
20 Simca 513 1.0%
20 Honda 2,005 1.0%
21 DKW 472 0.9%
21 Chevrolet 1,743 0.9%
22 Jowett 304 0.6%
22 Mazda 1,592 0.8%
23 Rover 288 0.6%
23 Seat 1,465 0.7%
24 Tatra 226 0.4%
24 MINI 977 0.5%
25 Panhard 179 0.3%
25 Land Rover 602 0.3%
26 Singer 173 0.3%
26 Saab 577 0.3%
27 IFA/Wartburg 152 0.3%
27 Lexus 534 0.3%
28 Studebaker 147 0.3%
28 Dacia 453 0.2%
29 De Soto 103 0.2%
29 Porsche 407 0.2%
30 Nash 85 0.2%
30 Jeep* 372 0.2%
31 Jaguar 83 0.2%
31 Lancia 311 0.2%
32 Willys 82 0.2%
32 Alfa Romeo 228 0.1%
33 Hudson 81 0.2%
33 Amatorbygg 97 0.0%
34 Lloyd 69 0.1%
34 Jaguar 94 0.0%
35 EMW 63 0.1%
35 Ferrari 58 0.0%

Others 325 0.6%

Others 233 0.1%

Total 51,745


Total 203,711


Today, Volvo is king in Sweden and has been so since 1958. VW is making a serious attack on that position and it seems only a matter of time before the Swedish marque is dethroned.
A special thanks to bilsweden, the very obliging and altruistic organisation that made this possible.


For Swedish car sales from 1950 please click here 

Top pic: Wiki of a Borgward.

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