Tuesday, 25 July 2017

The Rover 200: 1996-99

This is one of four articles about the Rover 200/25 model.
The final version of the 200 series (R3) was the most British of them all. It was the best looking in my opinion, but not the best packaged. By the time it was released the sad divorce between Honda and Rover was complete. BMW was the new owner and Honda didn’t want to remain in the alliance if that was the case. It was a reasonable decision by Honda, but effectively was the beginning of the end for Rover.

Below are production figures for the R3. The figure in brackets includes the previous/next model:

1995 3,500 (95,900)
1996 108,900
1997 144,000
1998 145,000
1999 72,200 (91,400)

R3 production climbed as BMW pushed sales, but profits didn’t follow and in 1999, you can see BMW was giving up on Rover. Losing any cost savings that the Honda tie up had brought, nor any other partner sought by BMW, increasing losses were inevitable. The R3 needed replacing, but nothing was in the pipeline. The only option was a facelift and soldier on, not a decision with any future.

PS. Sales for the 200 in selected markets. The sales push of the late 90’s had done well in countries such as Italy, but the critical UK market was down on the previous model:

Year UK Italy Germany France Nederl Denm
1996 53,600 10,475 ? 11,700 1250 180
1997 62,400 31,500 ? 10,000 1500 330
1998 64,900 24,600 13000 10,000 1750 180
1999 45,700 15,900 10,100 11,700 1450 170

Pics: www.rover-forum.thersr.co.uk & en.wikipedia.org

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