Tuesday, 25 July 2017

The Rover 200: 2000-05

This is one of four articles about the Rover 200/25 model.
The facelifted 200 was named the 25 and certainly the new look was attractive. Within a year, BMW sold Rover to the Phoenix consortium, a group that didn’t have the resources to revive the company from the state BMW had left it in. A new vehicle was needed, but it would never eventuate.


The new owners tried to leverage all they could from the car, bringing out a sporty MG ZR model in 2001 which proved very successful. In 2003, an ‘urban on road’ car followed named the Streetwise. With a higher ride and body moldings, it was a smart idea with limited success. Production for the three variations were as follows:

1999 19,200 (91,400)
2000 76,900
2001 70,800 (25 - 62,000 / ZR 8,800)
2002 60,700 (25 - 38,100 / ZR 22,600)
2003 58,200 (25 - 28,500 / ZR 22,750 / SW 6,950)
2004 43,450 (25 - 17,400 / ZR 19,600 / SW 6,450)
2005 14,200 (25 - 5,500 / ZR 7,850 / SW 850)
The 2005 figure was only for a few months before the axe fell. The ZR overtook the standard 25 model in 2004, such was its popularity. Unfortunately the 25 needed to sell better. The Streetwise did too little to help the situation. Then MG Rover was gone.


It didn't end there though as the model was bought by SAIC in China and then sold as the MG 3. However, this article is about UK production and sales, so no data from this is included.


PS. Sales for the 25/ZR/SW in selected markets. Spain eventually became the biggest export market, with Portugal not bad for its size. Overall, the sales slide is there for all to see as the aging car just couldn’t hold out against newer offerings from its competitors (2005 is for a few months only):

Year UK Italy Spain Germ Franc Nederl Port Gree Swit Belg
2000 45,500 9,850 ? 6,150 5,350 850 ? 700 ? ?
2001 47,500 4,750 ? 2,900 3,250 400 ? 550 350 ?
2002 43,800 3,400 ? 750 2,400 200 ? 250 375 650
2003 42,900 3,500 4,750 1,500 2,400 400 1,250 200 250 450
2004 30,700 3,200 4,400 1,200 2,300 450 1,200 300 150 600
2005 13,000 1,700 1,750 800 1,000 300 325 250 ? 400


Germany 2000 figure includes 400 series.

Pics of 25 & SW: www.rover-forum.thersr.co.uk/viewtopic.php?t=22

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