Tuesday, 4 July 2017

UK Top Four Brands : 1985-2000


The British loved the Escort.

Having considered the top four makes from 1965-84, we move on to the mid eighties. Ford took over from BL in 1977 and has stayed there since. BL became the Rover Group in 1986 as it tried to regroup. GM's Vauxhall had mixed results but settled down in the late eighties. Nissan enjoyed nine years at fourth until Peugeot - using the Rootes (Hillman) factory to make cars in the UK - took over in 1989. 

Ford's reign at the top was only sullied by reducing market share but there is a reason for that. As you can see in the extreme right column, the top four car brand's market share has been shrinking. Vauxhall too has lost share, but not as much. Even the third brand in the UK no longer commands double digit share.

The Rover 200 was a good looking car.

By the end of this period here, Rover Group (not including Land Rover) had fallen out of the top four altogether, and was sixth by the year 2000. BAe had owned Rover from 1998 to 2004, when BMW became owner. Peugeot was up to third and Renault was now in the mix.

The chart below shows sales in thousands, and market share.

Yr1stSales%2ndSales%3rdSales%4thSales%%
1985Ford48627Rov32518GMV30317Niss106667
1986Ford51527Rov29316GMV28015Niss110664
1987Ford58029Rov29715GMV27113Niss114663
1988Ford58426Rov32515GMV30414Niss135661
1989Ford60926GMV35015Rov30513Peu139661
1990Ford50725GMV32316Rov20113Peu124661
1991Ford38624GMV24916Rov21814Peu116761
1992Ford35322GMV26617Rov20113Peu124859
1993Ford38221GMV30417Rov21812Peu143859
1994Ford41922GMV31116Rov22112Peu147857
1995Ford41121GMV29415Rov21211Peu143754
1996Ford39720GMV28414Rov19910Peu153851
1997Ford39618GMV29514Rov1959Peu167849
1998Ford40418GMV28313Peu1828Rov160746
1999Ford38818GMV29213Peu1818Ren165847
2000Ford37417GMV29713Peu1899Ren161746

To see the other two blogs in the series: 1965-1984, and 2001-2013.

No comments:

Post a Comment

Labels

Tags

Indian Off-Roading

Car Magnetic SunShades Cheapest Rate Online